PBS KIDS and Whole Foods Market have teamed up to offer a new line of back-to-school products, available exclusively at Whole Foods Market stores this July and August. You’ll be able to find notebooks made from recycled paper to organic cotton backpacks and reusable lunch totes. And they’re cute! I checked them out last week during a visit to Whole Foods Market in Yonkers, NY.
One-hundred percent of PBS KIDS’ net proceeds from the line will support PBS KIDS educational programming, dedicated to helping all children succeed in school and in life, while Whole Foods Market will donate a percentage of total sales, up to $25,000, to Whole Kids Foundation™, an organization dedicated to improving children’s nutrition and wellness.
In addition, for every Esperos backpack, pencil case and lunch tote purchased, Esperos will donate 10 percent of proceeds to help fund education for children in need through the Esperos Carry Hope™ initiative.
“PBS KIDS and Whole Foods Market share a commitment to the healthy development of children and families,” said Lesli Rotenberg, General Manager, Children’s Media, PBS. “Proceeds from the new PBS KIDS back-to-school line will help support PBS KIDS’ mission: to open worlds of possibilities for all children through engaging media content.”
In addition to Esperos’ line of PBS KIDS organic cotton canvas items, Whole Foods Market will debut a line of PBS KIDS reusable food keepers from Lunchskins—perfect for sandwiches, snacks or fruit. Lunchskins is committed to reducing the amount of plastic waste produced every year, as each one of the brand’s reusable bags can replace 500 plastic bags. The grocer will also carry PBS KIDS notebooks and folders for school and play from Mudpuppy, which supports children’s education throughout the year, including a multi-year partnership to support PBS KIDS, as well as other school programs.
To further prepare young children for back to school season, exclusive Daniel Tiger’s Neighborhood content, including clips from the TV series, printable learning activities and family-friendly recipes, will be available for free at wholefoodsmarket.com.