Every self-professed NYC connoisseur knows about Chelsea Market, the NYC fixture that’s a mecca for artisanal goods. What they don’t know is that beneath Chelsea Market, in what used to be the boiler room, there’s a new space that offers visitors the most technologically-advanced art platform in the world: ARTECHOUSE.
Opened on September 6th, 2019, ARTECHOUSE is a state-of-the-art digital space now showcasing its inaugural installation: Machine Hallucination, by Refik Anadol. Don’t Miss: Machine Hallucination – A New Multimedia Exhibit at ARTECHOUSE
The Mission of ARTECHOUSE
“The mission of ARTECHOUSE has always been to give a platform to creators whose work pushes the boundaries of what is possible in the realm of technology and the arts,” said co-founder and art director Sandro Kereselidze. “We are thrilled to debut Refik Anadol’s visionary, groundbreaking new installation, which will engage New York audiences with an entirely new, never-before-seen kind of art experience of their beloved city.”
Why You SHOULD SEE IT
Utilizing unparalleled technology along with artificial intelligence and a dataset consisting of millions of images, Machine Hallucination is a synesthetic reality experiment that projects and transforms architectural images of distinctive buildings and spaces. For its debut at ARTECHOUSE in Chelsea Market, the installation will focus on architectural images of New York City, revealing the hidden connections between unique moments in the city’s iconic architectural culture and history. The installation will harness machine learning to render New York’s most renowned spaces in stunning new ways, illuminating the city’s architectural past, present, and potential future.
Anadol’s previous site-specific digital projections have been displayed at international cultural landmarks worldwide, but never before utilizing technology of this scale and caliber. “I feel privileged to be chosen as the inaugural artist for ARTECHOUSE’s newest space,” Anadol said. “I’m especially proud to be the first to reimagine this historic building, which is more than 100 years old. By employing machine intelligence to help narrate the hybrid relationship between architecture and our perception of time and space, Machine Hallucination offers the audience a glimpse into the future of architecture itself.”
ARTECHOUSE is located in Chelsea Market, 439 W. 15th St., NYC. Tickets are $24 (ages 15-64); $17 (ages 2-14). Recommended for ages 6 and up.
Visit ARTECHOUSE to learn more and to purchase tickets.
Machine Hallucination closes on December 1st, 2019.
I was not compensated for this post. I received tickets.
Senior Reviewer Maytal Wichman is a freelance writer and has written for several blogs, including The Huffington Post. She has been living in the New York City area for nineteen years and holds a Bachelor’s Degree in English Literature as well as a Law Degree. Maytal is a stay-at-home mom to three kids, ages 12, 10 and 7.