Recently my daughter and I were treated to an afternoon at NYC’s American Girl store on Fifth Avenue.
We were there to check out their Signature Studio: which is an new interactive experience lets girls design one-of-a-kind fashions to take home the same day! It’s available in American Girl Place Chicago, Los Angeles, and New York. It was amazing experience for my little girl — more about that later in the post.
This was our first time in an American Girl Doll Store. The building has three floors! After we went up to the third floor, we were taken care of by our own personal shopper, Maria. She asked my daughter questions and guided her to choose a Truly Me American Girl Doll that looked like her. You can see how Maria helped my daughter in the video at the bottom of this post.
A was so excited to see her doll!
It was love at first sight. A named her doll Jade Annie.
Since A has glasses, I purchased a pair ($10.99) for Jade Annie so they could match.
Next we headed to the Hair Salon, where stylist Remy did the “Waterfall” braid in Jade Anne’s hair and told us how to take care of her locks. You can use a spray bottle with water, but no styling products! She also told us to use the American Girl hair brush and a regular ole toothbrush to smooth Jade Annie’s hair.
After Jade Annie had her hair done, we were off to the Signature Studio to design pajamas (for Jade Annie) and a backpack (for my daughter). This was absolutely genius — kids get to be fashion designers by choosing their fabric and printed details. My daughter was in heaven, because she wants to be a fashion designer when she grows up. Note: This does cost extra.
A loves dogs, so she decided to put a dog on the pajama top and on the bottoms.
Next, A designed her backpack. Of course she put a dog on it!
A was so happy when Maria brought out her printed in store backpack and pajamas for her doll.
She was thrilled to see the design that she made was in her hands (it’s printed on site and takes around 20-30 minutes to be done).
How to Design in Signature Studio.
Your girl can be a doll fashion designer—and show a style that’s Truly Me in three simple steps:
1. Using a tablet mounted on the wall, start the fun by picking a doll outfit or girl-sized backpack
2. Make a design like no other from several choices of images and patterns
3. Get the piece printed in-store to show off to friends that same day
For our final activity of the day, we sat down to a delicious meal in the American Girl Cafe. I was really pleased with the menu choices (since I am watching my diet, I researched it before we went).
You can actually sit right next to your American Girl Doll at the cafe, with clip on doll booster seats provided.
We started off with a platter of soft pretzel sticks, hot dog muffins, and blanched broccoli and carrots. My daughter ordered chicken fingers and mac and cheese for her meal. It came with a fruit skewers, which was a huge hit.
Dessert was a fun Chocolate Mousse Flower Pot and a cupcake.
My daughter loved having dinner with her American Girl doll.
Check out the video I shot of our experience.
Thank you to American Girl and The Little Style File for such a terrific afternoon. This is a memory that my daughter and I will always have together. We were not compensated for this post, but received a TrulyMe American Girl Doll, Hair Salon, Signature Studio experience, and a meal in the American Girl Cafe. I paid for the eye glasses and the stuffed dog. As always, all opinions are my own.