What do you do with your used shampoo bottles? According to a recent study conducted for the Ad Council, 52% of Americans don’t know which items can be recycled in the bathroom. And only 10% of Americans have a recycling bin in their bathroom, compared to the 45% who have them in the kitchen.
The Ad Council and Keep America Beautiful, the national nonprofit organization, recently launched the newest phase of the “I Want to Be Recycled” public service advertising campaign. The PSA campaign aims to raise awareness and inspire individuals to recycle more with the latest series of ads focused on recycling in the bathroom.
Personal care products like shampoo and lotion bottles, toilet paper rolls, and toothpaste and soap boxes are significantly less likely to be recycled than kitchen products. New research commissioned by the Ad Council found that 47% of people are not recycling materials in the bathroom.
That’s why the “I Want To Be Recycled” campaign has partnered with Vevo’s Do It YourSelfie with Tess & Eva, who recreate the looks from today’s hottest music videos. These two glam experts, known for their DIY hair, makeup and design tips, created a new PSA this Earth Day reminding Americans that those bathroom products deserve to be recycled too!
Whether it’s hairspray, leave-in conditioner or dry shampoo, many of your favorite beauty products and packaging can take on another life through recycling.
For example, your shampoo bottle could be recycled into a hairbrush, or you might find a great new dress made from the recycled plastic of your favorite bottle of lotion. Click here to learn more about what your personal care products can become when properly recycled.
Check out the “I Want to Be Recycled” campaign website (http://www.iwanttoberecycled.org/) for more info on how and where to recycle, showcases recycled items’ transformations, and provides helpful recycling tips.
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