There’s plenty of reasons to shop local, even if you love shopping online. Especially for somethingas important a bra fitting. Even more when you’re pregnant or are a new mom. I recently went to check out Town Shop, a family owned business in NYC that’s been in business since 1888 (how amazing is that???!). They know what they’re doing and when you get fitted, you’ll realize that – because you will feel the difference. Ever worn and ill fitting bra? You know it’s pretty uncomfortable. But the feeling when you are wearing the right size and getting the right support is amazing. At Town Shop, their experienced fitters will find that right size and fit for you! And if you are pregnant and looking for a maternity and nursing bras, as well as maternity activewear, loungewear, and even dresses, Townshop is the place to go. They recently expanded their Maternity and Nursing Section and I went to go see what they had.
Town Shop, which moved into it’s current space on Broadway and 82nd Street in 1936, is clean and bright, filled to the brim with beautiful bras, panties, robes and more. Did you know they even have a room dedicated to swimwear? There are large dressing rooms, that give total privacy and I loved the bright pink and white decor. So calming.
Owner Danny Koch, whose family has owned Town Shop for generations, told me all about their maternity and nursingwear section. They offer bras, swimsuits, loungewear, pajamas, nursing tanks, nursing gowns.. you want it? They carry it. Now — I know maternity and nursing brands. I’ve had 3 babies and worked with many fabulous maternity and nursing brands, both as a blogger and a marketing/social media person — so I was pretty impressed with Danny’s knowledge. He and his staff know their brands and what moms want. They listen and they make sure they stock brands from companies that get it.
You’ll be able to find the brands ike Bravado Designs, Belabumbum, and Ingrid and Isabel. He tuned me into a new brand Cache Coeur, from France, that offered some terrific items — their Maternity Swimwear was beautiful! Check out our video, owner Danny Koch shows us why he’s got a terrific maternity and nursing section.
The reason why Town Shop works is that they give each customer individual attention from experienced fitters determined to find the right size for you. Since I am out of the baby stage (3 kids is enough, thank you), I worked with Mickey to find a supportive bra for me. She really knew what she was doing. A good bra fitter doesn’t always need to use measuring tape, they can eyeball you and get your cup and band size correct. Mickey picked out two great bras for me to try on and she nailed my size perfectly. I was pretty impressed. She was warm and listened to me, which is what you really want in a bra fitter.
Nursing is a important decision and you should arm yourself with a few bras that are going to make your life easier by giving you the comfort and support you need (borrowing this phrase from my good friend Julia Beck of Forty Weeks).
What you should look for in a nursing bra:
- Room to grow – your size may expand when your milk comes in. Town Shop knows this and can advise on the bras to fit your body.
- Breathable Fabric — you want your skin to breathe. Sometimes when you are in those new baby days, you are literally in the same bra for 24 hours.
- A clasp that’s easy to open – Danny showed me some magnetic clasps that moms can easily engage/disengage when they need to nurse. No more fumbling around to close the bra and juggle your baby (I’ve done that).
I was also impressed with the size range of the maternity/nursing section — all sizes and shapes of moms are going to be pleased. They carried many brands of nursing bras, loungewear, activewear, dresses, and pajamas. Almost makes me want to have another baby!
If you need anything maternity or nursing wear wise, go visit Town Shop in NYC. You’ll be glad you took the trip. They also sell online — check out Townshop.com.
I received compensation as part of my relationship with the Quality Blue Community. All opinions expressed are my own.