Skylanders Takes over Times Square

SKYLANDERS SWAP FORCE TAKES OVER TIMES SQUARE FOR “SWAPTOBERFEST” CELEBRATION
Portal Masters are Invited to a Special Event on Thursday, SWAPtober 10th
for an Advance Look at the Highly Anticipated Game Skylanders SWAP Force™

Kids who visit Times Square on SWAPtober 10^th (today!) can participate in the “SWAPtoberfest” themed activities. Select Skylanders costumed characters will attend and Skylanders-branded prizes will be given away (while supplies last) at the event to fans. Portal Masters will also have the opportunity to win a Skylanders SWAP Force Starter Pack, as well as play the game in advance of its official launch.

Adding to the excitement, actor James Marsden (“Anchorman 2”) will host the event and join emcee Zach Gordon (“Diary of a Wimpy Kid,” “Pete’s Christmas”) for the free and open to the public event.

WHEN: Thursday, Oct. 10 from 3– 6 p.m.

WHERE: 44/45 Pedestrian Plaza, Times Square Adjacent to Toys“R”Us Times Square 1514 Broadway (at 44th Street), New York, NY 10036

WHY: Skylanders SWAP Force will be available in North America on Xbox 360™, PlayStation® 3, Nintendo Wii™, Nintendo Wii U™ and Nintendo 3DS™ on October 13 2013