When you think of celebrities associated with brands, you don’t think that they’ll really be involved or actually create their products. But Jessica Alba is different. Frustrated by the baby care products out there, she decided to try to make her own, and have them be healthier and non-toxic. When she spoke to us recently at the Launch of The Honest Company, hosted by MomTrends, she told us that her passion is her kids, her nieces, nephews and friends’ kids. She didn’t want to start a maternity or baby line. She also told us that when she was pregnant, she had washed her unborn child’s clothes (her now 3 year old daughter Honor) in a popular baby detergent and she broke out in a rash. She didn’t want to use it on her child.
So, she did something about it. She went to Christopher Gavigan, the former head of Healthy Child, Healthy World, and 18 months later, they created The Honest Company, along with ShoeDazzle.com founder Brian Lee and PriceGrabber.com executive Sean Kane. And you should check them out.
I remember as a new mom, going home with baby products that were familiar and not wanting to use them on my precious baby boy – – I wasn’t sure if they were the best choice for him. This was in 2005, before organic and healthier baby care products were available, before we knew about BPA in baby bottles. I gravitated towards one very popular brand and was later horrified to find out that they weren’t safe at all.
Now, after 3 kids (the last two have VERY sensitive skin), I depend on non-toxic products. Trouble is, it’s one shampoo from one company, laundry detergent from another company, a plant-based cleaner from another company. It’s annoying and expensive to make sure I always have what I need in stock.
But The Honest Company wants to make things easier, they’ll deliver it straight to your door. As Jessica Alba told us, they wanted their products to be cute, non-toxic and affordable. They have a subscription program that you get monthly — you can choose to get a month’s supply of either diapers (ec0-friendly disposable ones with ultra cute boy and girl prints) or body and home products. After your first month, you can customize what you want (meaning, if you get the body/cleaning products, you pick 5 out the products offered to get delivered). That made me relax a little, because at my house we go through soap like water, but I wouldn’t need a new bottle of body oil a month. So, after my first month of products, I could choose 5 to get delivered every month. And if you decide you don’t want to continue the monthly service, you can opt out.
Choices for bath and body products include
- Honest Shampoo
- Honest Conditioner
- Honest Lotion
- Honest Healing Balm
- Honest Hand Soap
- Honest Bubble Bath
- Honest Body Oil
- Honest Sunscreen
- Honest Hand Sanitizer
Choices for Home Products include
I tried out their diapers on my youngest and was impressed. We’ve also tried the healing balm and really liked it. I look forward to trying out more of their products over the next few weeks.
So, should you give The Honest Company a chance? I say yes – but I’m a little unsure about a monthly subscription program. I hope it comes to mainstream stores so I could pick it up as needed.